Complete Course Syllabus

Duration: Week 1

• What is Digital Marketing — channels, types, importance
• Traditional vs Digital Marketing
• Customer Journey & Buyer Personas
• Digital Marketing Funnel (Awareness → Consideration → Conversion)
• Career paths in Digital Marketing
• Industry overview — agencies, in-house, freelancing
• Setting up your learning environment

Duration: Week 2

• Domain registration & hosting setup
• WordPress installation & basics
• Themes & customization
• Essential plugins (Yoast SEO, Elementor, etc.)
• Page builders & content creation
• Website security basics
• Mobile responsiveness testing

Duration: Week 3-4 | Trainer: Geetanjli

• How search engines work (Crawling, Indexing, Ranking)
• On-page SEO — title tags, meta descriptions, headers, internal linking
• Off-page SEO — backlinks, guest posting, link building
• Technical SEO — site speed, schema markup, sitemap
• Local SEO — Google Business Profile, citations
• SEO tools — SEMrush, Ahrefs, Ubersuggest
• SEO audits & reporting

Duration: Week 5 | Trainer: Aman

• Keyword research methodology
• Tools — Google Keyword Planner, Ubersuggest, AnswerThePublic
• Search intent (Informational, Navigational, Commercial)
• Content gap analysis
• Content calendar planning
• Blog writing best practices
• Copywriting fundamentals

Duration: Week 6

• GA4 vs Universal Analytics
• Account setup & property creation
• Tag manager basics
• Events & conversions tracking
• Reports — Acquisition, Engagement, Monetization
• Audience analysis & segmentation
• Custom dashboards

Duration: Week 7

• Property setup & verification
• Sitemap submission
• Performance reports — clicks, impressions, CTR, position
• Indexing issues & coverage
• Core Web Vitals
• Mobile usability
• Security issues & manual actions

Duration: Week 8

• Google Ads account setup
• Campaign types — Search, Display, Video, Shopping
• Keyword research for ads
• Ad copywriting & extensions
• Bidding strategies
• Quality Score optimization
• Conversion tracking setup
• Budget management & ROI calculation

Duration: Week 9 | Trainer: Bunny

• Platform overview — Instagram, Facebook, LinkedIn, Twitter, YouTube
• Profile optimization
• Content strategy per platform
• Hashtag research
• Reels & Stories strategy
• Engagement tactics
• Influencer collaborations
• Analytics & insights

Duration: Week 10 | Trainer: Bunny

• Meta Business Suite setup
• Pixel installation & events
• Campaign objectives & types
• Audience targeting (Core, Custom, Lookalike)
• Creative best practices
• A/B testing
• Retargeting campaigns
• Reporting & optimization

Duration: Week 11

• Email marketing fundamentals
• Mailchimp setup & basics
• List building strategies
• Segmentation
• Email design & templates
• Automation workflows
• A/B testing subject lines
• Deliverability & open rate optimization

Duration: Week 12 | Trainer: Dhiraj

• ChatGPT basics for content writing
• Prompt engineering fundamentals
• Canva AI for design automation
• AI tools for SEO content
• Image generation basics (DALL-E)
• For deep AI training, see 5-month course

Duration: Final week

• Resume building (ATS-friendly)
• Portfolio creation
• LinkedIn profile optimization
• Interview preparation
• Mock interviews
• Common interview questions
• Salary negotiation basics

• Schema markup (JSON-LD) implementation
• Core Web Vitals optimization
• Mobile-first indexing
• E-E-A-T signals
• GEO — Optimizing for ChatGPT, Perplexity, Google AI Overviews
• AI search visibility strategies
• Advanced link building
• International SEO basics

Trainer: Dhiraj

• ChatGPT Mastery — Advanced prompting, custom GPTs, API basics
• Claude AI — Long-form content, document analysis
• Midjourney — Style prompts, image variations, commercial use
• DALL-E 3 — Quick visualizations
• Gemini — Multimodal AI, Google integration
• Runway ML — AI video generation
• Canva AI + Jasper — Workflow integration
• AI Automation — Multi-tool workflows, time-saving systems

Trainer: Sandeep

• Photoshop fundamentals & layers
• Image editing & retouching
• Illustrator basics
• Logo design principles
• Brand identity creation
• Social media creatives
• Print design basics

Trainer: Husan

• Premiere Pro fundamentals
• Video cuts, transitions, effects
• Color correction & grading
• Audio editing
• After Effects basics
• Motion graphics
• Reels & short-form video editing
• YouTube long-form editing

• Affiliate marketing basics
• Top affiliate programs (Amazon, ClickBank, ShareASale)
• Affiliate website creation
• Influencer marketing strategy
• Finding & approaching influencers
• UGC (User Generated Content) campaigns
• ROI measurement

• Work on real client campaign
• Strategy planning
• Execution across channels
• Reporting & analytics
• Portfolio-worthy deliverables

• Agency-style internship experience
• Real clients, real deadlines
• Team collaboration
• Mentorship from trainers
• Internship certificate
• Direct conversion to job opportunity